Comments on: Marketing Change http://blog.mrbassonline.com/2009/02/marketing-change/ Musings on Technology and Education Fri, 13 Jan 2012 18:38:26 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Sara Beauchamp http://blog.mrbassonline.com/2009/02/marketing-change/comment-page-1/#comment-69 Sara Beauchamp Tue, 24 Feb 2009 02:47:55 +0000 http://blog.mrbassonline.com/2009/02/05/marketing-change/#comment-69 Thanks for sharing this, Bill. Good example--video was clearly entertaining in and of itself. I often think that those people with the ruffled feathers should sit through 7 hours of lectures and worksheets with an occasional video thrown in. Learning is fun. Bottom line. Kids know this from the time they are born. It gets lost, sometimes, by the age of 5 or 6. What happens? School happens. Thanks for sharing this, Bill. Good example–video was clearly entertaining in and of itself. I often think that those people with the ruffled feathers should sit through 7 hours of lectures and worksheets with an occasional video thrown in. Learning is fun. Bottom line. Kids know this from the time they are born. It gets lost, sometimes, by the age of 5 or 6. What happens? School happens.

]]> By: Jennifer S. http://blog.mrbassonline.com/2009/02/marketing-change/comment-page-1/#comment-70 Jennifer S. Mon, 09 Feb 2009 02:43:19 +0000 http://blog.mrbassonline.com/2009/02/05/marketing-change/#comment-70 So your post reminded me of a speaker I heard at the National Staff Development Conference in 2007. He is an economist (a different type of keynote for us!) but the theme of the conference was educating in the 21st century. His "job" as keynote was to give us a different perspective on what was/is REALLY going on in our economy. I will have to find my notes (Yes, I keep them...) but he made numerous references to the idea that,as you point out we are evolving into an entire culture who EXPECTS to be entertained. For example, consider a birthday party 50 years ago. More than likely, the parent may have gone out to the store and purchased all of the ingredients to make a cake, not a box, the real thing. Then, a short time later, the shopping list was not for flour, sugar and such, but rather, the BOX of cake mix. Move on to a culture where we order our cakes from the bakery, then jump ahead to the birthday party EXPERIENCE we pay top dollar for now. I was at one this weekend, and all the parents had to do was shell out the big bucks and the party was planned, invitations sent, goodie bags packed and party facilitated for them. It was a far cry from checking Betty Crocker for the cake recipe. So, yes, we are working and raising children who expect to be entertained, but when you think about it, could it be what we expect also? So your post reminded me of a speaker I heard at the National Staff Development Conference in 2007. He is an economist (a different type of keynote for us!) but the theme of the conference was educating in the 21st century. His “job” as keynote was to give us a different perspective on what was/is REALLY going on in our economy. I will have to find my notes (Yes, I keep them…) but he made numerous references to the idea that,as you point out we are evolving into an entire culture who EXPECTS to be entertained. For example, consider a birthday party 50 years ago. More than likely, the parent may have gone out to the store and purchased all of the ingredients to make a cake, not a box, the real thing. Then, a short time later, the shopping list was not for flour, sugar and such, but rather, the BOX of cake mix. Move on to a culture where we order our cakes from the bakery, then jump ahead to the birthday party EXPERIENCE we pay top dollar for now. I was at one this weekend, and all the parents had to do was shell out the big bucks and the party was planned, invitations sent, goodie bags packed and party facilitated for them. It was a far cry from checking Betty Crocker for the cake recipe.

So, yes, we are working and raising children who expect to be entertained, but when you think about it, could it be what we expect also?

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